1. introduction and core values
at itaflise, your privacy is not merely a legal requirement; it is an extension of our commitment to professional integrity. as a provider of premium european surfaces, we understand that the trust you place in us when selecting materials for your home or architectural project must extend to how we handle your personal data. this privacy policy outlines our practices regarding the collection, use, and protection of your information in compliance with the general data protection regulation (gdpr) and danish data protection laws.
by using our website, services, or purchasing our products, you acknowledge the terms set forth in this document. we aim to be transparent about every data point we touch, ensuring that your digital experience with us is as seamless and secure as the surfaces we supply.
2. data controller identification
the entity responsible for the processing of your data is:
itaflise denmark
email: info@itaflise.dk
phone: +45 50307132
for any questions regarding this policy or to exercise your data rights, please contact our data privacy coordinator via the email address listed above.
3. categories of data we collect
to provide an exceptional architectural service, we must collect specific categories of personal data. we categorize these as follows:
3.1. identity and contact data
this includes your name, title, billing address, delivery address, email address, and telephone numbers. this information is primarily collected when you create an account, request a sample, or finalize an order.
3.2. transaction and financial data
we collect details about payments to and from you and other details of products and services you have purchased from us. please note that while we facilitate payments via visa, apple pay, google pay, and klarna, we do not store full credit card numbers on our local servers. these are processed via secure, encrypted third-party payment gateways.
3.3. technical and usage data
this includes your internet protocol (ip) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. we also collect information about how you use our website, products, and services, including the specific tile collections you view.
3.4. marketing and communications data
this includes your preferences in receiving marketing from us and your communication preferences. if you have opted into our “architectural archive” newsletter, we track engagement to ensure our content remains relevant to your interests.
4. how your data is collected
we use different methods to collect data from and about you, including:
4.1. direct interactions
you may give us your identity and contact data by filling in forms or by corresponding with us by post, phone, email, or otherwise. this includes personal data you provide when you:
apply for our products or services
create an account on our website
subscribe to our service or publications
request marketing to be sent to you
enter a competition, promotion, or survey
give us feedback or contact us
4.2. automated technologies
as you interact with our website, we will automatically collect technical data about your equipment, browsing actions, and patterns. we collect this personal data by using cookies, server logs, and other similar technologies. we may also receive technical data about you if you visit other websites employing our cookies.
4.3. third parties
we receive personal data about you from various third parties, including analytics providers such as google, advertising networks, and search information providers.
5. the legal basis for processing
under the gdpr, we must have a “lawful basis” for every instance of data processing. itaflise relies on the following:
5.1. performance of a contract
processing your data is necessary for the performance of a contract to which you are a party. for example, we cannot deliver your “windsor calacatta” tiles without processing your address and sharing it with our logistics partners.
5.2. legitimate interests
we may process your data for our legitimate business interests, such as improving our website functionality, conducting market research, or ensuring our network remains secure. we always ensure that our interests do not override your fundamental rights and freedoms.
5.3. compliance with legal obligations
we may process your data to comply with a legal or regulatory obligation, such as danish tax laws which require us to keep records of financial transactions for a specific period.
5.4. consent
generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. you have the right to withdraw consent to marketing at any time.
6. how we use your personal data
we use your data to refine our service and ensure your architectural vision is realized efficiently. specifically:
to register you as a new customer: essential for managing your order history.
to process and deliver your order: including managing payments, fees, and charges, and collecting and recovering money owed to us.
to manage our relationship with you: notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
to enable you to partake in a prize draw or competition: or to complete a survey regarding our tile collections.
to administer and protect this business and this website: including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
to deliver relevant website content and advertisements to you: and measure or understand the effectiveness of the advertising we serve to you.
to use data analytics to improve our website: products, marketing, customer relationships, and experiences.
7. data sharing and third-party transfers
itaflise does not sell your personal data. however, we do share data with trusted partners to fulfill our service promises:
7.1. logistics and delivery partners
to ship your order across denmark, the uk, or the wider eu, we share your contact and delivery details with our freight partners. they are contractually obligated to use this data only for delivery purposes.
7.2. payment processors
we use secure third-party payment providers (visa, apple pay, google pay, klarna). these providers have their own privacy policies regarding the data we are required to provide to them for your purchase-related transactions.
7.3. professional advisers
we may share data with lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
7.4. international transfers (non-eea)
if we transfer your personal data out of the european economic area (eea), we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the european commission.
where we use certain service providers, we may use specific contracts approved by the european commission which give personal data the same protection it has in europe.
8. data security measures
we have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.
we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. they will only process your personal data on our instructions, and they are subject to a duty of confidentiality. we have also established procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. data retention: how long we keep your information
we will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
for tax purposes, danish law requires us to keep basic information about our customers (including contact, identity, financial, and transaction data) for five years after they cease being customers. in some circumstances, you can ask us to delete your data (see the “your legal rights” section below).
furthermore, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
10. cookies and digital tracking
our website uses cookies to distinguish you from other users of our website. this helps us to provide you with a good experience when you browse our tile collections and also allows us to improve our site.
you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. for detailed information on the cookies we use and the purposes for which we use them, please see our dedicated cookie policy.
11. social media and external links
this website includes links to our social media profiles on instagram and facebook, as well as links to third-party websites and applications. clicking on those links or enabling those connections may allow third parties to collect or share data about you.
we do not control these third-party websites and are not responsible for their privacy statements. when you leave our website, we encourage you to read the privacy policy of every website you visit.
12. your legal rights
under certain circumstances, you have rights under data protection laws in relation to your personal data. these rights include:
12.1. request access
you have the right to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
12.2. request correction
you have the right to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
12.3. request erasure
this enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. you also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing.
12.4. object to processing
you may object to the processing of your personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
12.5. request restriction of processing
this enables you to ask us to suspend the processing of your personal data in scenarios such as wanting us to establish the data’s accuracy or where our use of the data is unlawful but you do not want us to erase it.
12.6. request transfer
we will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
12.7. right to withdraw consent
if we are relying on consent to process your personal data, you may withdraw it at any time. however, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
13. how to exercise your rights
if you wish to exercise any of the rights set out above, please contact info@itaflise.dk. you will not have to pay a fee to access your personal data (or to exercise any of the other rights). however, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. alternatively, we could refuse to comply with your request in these circumstances.
we try to respond to all legitimate requests within one month. occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. in this case, we will notify you and keep you updated.
14. marketing communications
you will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.
we will get your express opt-in consent before we share your personal data with any third party for marketing purposes. you can ask us or third parties to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you or by contacting us at any time.
15. children’s privacy
this website is not intended for children and we do not knowingly collect data relating to children. if we learn that we have collected personal data from a child under the age of 16 without verification of parental consent, we will delete that information as quickly as possible.
16. changes to this privacy policy
itaflise reserves the right to update this privacy policy at any time to reflect changes in our practices or the legal landscape. any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.
it is important that the personal data we hold about you is accurate and current. please keep us informed if your personal data changes during your relationship with us.
17. complaints and contact
if you have any concerns about our use of your personal data, you can make a complaint to us at info@itaflise.dk.
you also have the right to make a complaint at any time to the datatilsynet, the danish data protection authority (www.datatilsynet.dk). we would, however, appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.
last updated: april 2026
